Definition | Meaning
- An uncapitalized word derived from a proper noun.
Example | Illustration
- bikini
- china
- coke
- xerox
Etymology | Origin
- pojma < Jim and John Pojman, the two brothers who created the term in 1975 + onym < Greek onuma ‘name’
- the term pojmanym is itself a pojmanym
Definition | Meaning
- A book, collection, dictionary, glossary, or lexicon of names.
Example | Illustration
Etymology | Origin
- Ancient Greek onomastikon, the neuter form of onomastikos ‘belonging to names’ < onomazo ‘I name’ < onoma ‘name’
- Specifically, the Onomasticon, a famous thesaurus of Greek synonyms created by the Greek grammarian Ioulios Poludeukes | Julius Pollux circa 180 A.D.
Definition | Meaning
- A brand name derived from a personal name.
Example | Illustration
- Example
- Example
Definition | Meaning
- The stylized typographic treatment of a brand name.
Compare | See
- brandmark
- logo
- mark
Definition | Meaning
- The visual aspects of a brand identity, including its brandmark, color palette, and imagery.
- The visual personality of a brand.
Compare | See
- brand identity
- verbal identity
Definition | Meaning
- A brand name created by pairing two verbs.
Example | Illustration
- Playskool Rock ’n Ride rocking horse
- McCormick Bag ’n Season roasting bag and seasoning blend
Definition | Meaning
- The verbal aspects of a brand identity, including its brand name, category name, brand line, brand copy, and brand voice.
- The verbal personality of a brand.
Compare | See
- brand identity
- visual identity
Definition | Meaning
- A brand identity’s characteristic style of type.
Example | Illustration
- the classic Coca-Cola wordmark
Definition | Meaning
- A verb which more precisely indicates the manner of doing something.
Examples | Illustrations
- ‘to stroll’ is a troponym of ‘to walk’
- ‘to whisper’ is a troponym of ‘to talk’
Definition | Meaning
- A brand name derived from a place name or other geographic feature.
Examples | Illustrations
- Kyocera (named after the city of Kyoto, Japan)
- Champagne (named after the province of Champagne, France)
- GMC Denali (named after Mount Denali, Alaska)
- Kia Sedona (named after the city of Sedona, Arizona)
- Subaru Outback (named after the Outback region of Australia)
- Suzuki Verona (named after the city of Verona, Italy)
- Toyota Tacoma (named after the city of Tacoma, Washington)