Definition | Meaning
- A brand name invented without apparent reference to any other word in the lexicon.
Example | Illustration
- Kodak is the classic example of a fanciful trade name.
- Oreo is the classic example of a fanciful product name.
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- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
- Evocative Copywriting Agency: Headline, Name, and Tagline Consultants and Copy Writers
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- Joy Salvador
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- Rich With Meaning Branding Agency: Lifestyle and Luxury Brand Consultancy
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- Scarcliff Salvador Branding and Naming Agency
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