Definition | Meaning
- The acquisition by a word of a new meaning under the influence of another word in the same associative field.
Example | Illustration
Etymology | Origin
Compare | See
- associative field
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- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
- Evocative Copywriting Agency: Headline, Name, and Tagline Consultants and Copy Writers
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