The Scarcliff Dictionary of Branding » Troy http://www.scarcliffdictionary.com Advertising | Branding | Copywriting | Design | Marketing | Naming | Research Thu, 20 Oct 2011 16:58:07 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 sub-brand http://www.scarcliffdictionary.com/660/sub-brand/ http://www.scarcliffdictionary.com/660/sub-brand/#comments Thu, 22 Jul 2010 23:15:12 +0000 Troy http://www.scarcliffdictionary.com/?p=660 Definition | Meaning:

  1. A product or service whose character and brand values are distinct from, but related to, its parent brand.
  2. A product or service with its own brand identity.
]]> http://www.scarcliffdictionary.com/660/sub-brand/feed/ 0 positioning statement http://www.scarcliffdictionary.com/658/positioning-statement/ http://www.scarcliffdictionary.com/658/positioning-statement/#comments Thu, 22 Jul 2010 23:13:10 +0000 Troy http://www.scarcliffdictionary.com/?p=658 Definition | Meaning

  1. The formal definition of a brand’s positioning, typically defining it’s niche in terms of its key benefit, target market, and competitive advantage.
]]> http://www.scarcliffdictionary.com/658/positioning-statement/feed/ 0 interactive branding http://www.scarcliffdictionary.com/656/interactive-branding/ http://www.scarcliffdictionary.com/656/interactive-branding/#comments Thu, 22 Jul 2010 23:10:51 +0000 Troy http://www.scarcliffdictionary.com/?p=656 Definition | Meaning

  1. The process of developing a brand’s internet presence.
]]> http://www.scarcliffdictionary.com/656/interactive-branding/feed/ 0 image http://www.scarcliffdictionary.com/652/image/ http://www.scarcliffdictionary.com/652/image/#comments Thu, 22 Jul 2010 23:08:26 +0000 Troy http://www.scarcliffdictionary.com/?p=652 Definition | Meaning:

  1. A culture’s perception of a brand.
]]> http://www.scarcliffdictionary.com/652/image/feed/ 0 identity http://www.scarcliffdictionary.com/650/identity/ http://www.scarcliffdictionary.com/650/identity/#comments Thu, 22 Jul 2010 23:05:31 +0000 Troy http://www.scarcliffdictionary.com/?p=650 Definition | Meaning:

  1. The unique set of symbols which characterize a brand.
]]> http://www.scarcliffdictionary.com/650/identity/feed/ 0 generic descriptor http://www.scarcliffdictionary.com/648/generic-descriptor/ http://www.scarcliffdictionary.com/648/generic-descriptor/#comments Thu, 22 Jul 2010 23:02:58 +0000 Troy http://www.scarcliffdictionary.com/?p=648 Definition | Meaning:

  1. The non-proprietary words which define a brand’s category.
]]> http://www.scarcliffdictionary.com/648/generic-descriptor/feed/ 0 enhanced descriptor http://www.scarcliffdictionary.com/644/enhanced-descriptor/ http://www.scarcliffdictionary.com/644/enhanced-descriptor/#comments Thu, 22 Jul 2010 22:59:40 +0000 Troy http://www.scarcliffdictionary.com/?p=644 Definition | Meaning:

  1. The proprietary words which labels a brand’s category.
]]> http://www.scarcliffdictionary.com/644/enhanced-descriptor/feed/ 0 endorsement http://www.scarcliffdictionary.com/642/endorsement/ http://www.scarcliffdictionary.com/642/endorsement/#comments Thu, 22 Jul 2010 22:57:17 +0000 Troy http://www.scarcliffdictionary.com/?p=642 Definition | Meaning:

  1. The support of one brand by another.
]]> http://www.scarcliffdictionary.com/642/endorsement/feed/ 0 corporate image http://www.scarcliffdictionary.com/639/corporate-image/ http://www.scarcliffdictionary.com/639/corporate-image/#comments Thu, 22 Jul 2010 22:54:02 +0000 Troy http://www.scarcliffdictionary.com/?p=639 Definition | Meaning:

  1. A culture’s perception of a company.
]]> http://www.scarcliffdictionary.com/639/corporate-image/feed/ 0 co-brand http://www.scarcliffdictionary.com/637/co-brand/ http://www.scarcliffdictionary.com/637/co-brand/#comments Thu, 22 Jul 2010 22:52:50 +0000 Troy http://www.scarcliffdictionary.com/?p=637 Definition | Meaning:

  1. The use of more than one more-or-less equal brands in a single offer.
]]> http://www.scarcliffdictionary.com/637/co-brand/feed/ 0