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- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
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Category Archives: Naming Dictionary
verbal phrasal doublet
Definition | Meaning A brand name created by pairing two verbs. Example | Illustration Playskool Rock ’n Ride rocking horse McCormick Bag ’n Season roasting bag and seasoning blend
verbal identity
Definition | Meaning The verbal aspects of a brand identity, including its brand name, category name, brand line, brand copy, and brand voice. The verbal personality of a brand. Compare | See brand identity visual identity
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
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typography
Definition | Meaning A brand identity’s characteristic style of type. Example | Illustration the classic Coca-Cola wordmark
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
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troponym
Definition | Meaning A verb which more precisely indicates the manner of doing something. Examples | Illustrations ‘to stroll’ is a troponym of ‘to walk’ ‘to whisper’ is a troponym of ‘to talk’
toponym
Definition | Meaning A brand name derived from a place name or other geographic feature. Examples | Illustrations Kyocera (named after the city of Kyoto, Japan) Champagne (named after the province of Champagne, France) GMC Denali (named after Mount Denali, … Continue reading
theronym
Definition | Meaning A brand name derived from the name of an animal. Examples | Illustrations Ford Mustang sports car Chicago Bears American football team
textual visibility
Definition | Meaning The likelihood that a given brand name will stand out in a length of text, such as a Wall Street Journal article. Many factors can contribute to a brand name’s textual visibility, including its length, initial letter, and … Continue reading
technonym
Definition | Meaning A company name derived from the name of one of that company’s successful products or services. Etymology | Origin The term was originally coined to describe the practice in some cultures of renaming a parent after one … Continue reading
tautonym
Definition | Meaning A brand name or descriptor composed of two identical parts Example | Illustration ‘pawpaw’ ‘yo-yo’ ‘tutu’ ‘bye-bye’.
taboo word
Definition | Meaning a word to be avoided because it is sacred, politically incorrect, vulgar, or otherwise inappropriate Etymology | Origin Tongan tabu ‘prohibited’
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
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