Definition | Meaning:
- The non-proprietary words which define a brand’s category.
Category Archives: Naming Lexicon
co-brand
Definition | Meaning:
- The use of more than one more-or-less equal brands in a single offer.
trionym
Definition | Meaning:
- A three-word brand or category name.
Example | Illustration:
- Toys“R”Us is an example of a trionym.
teknonymy
Definition | Meaning:
- The custom of referring to a parent by the name of his or her child.
- The custom of referring to a company by the name of its product or service.
Example | Illustration:
- Referring to Research In Motion as BlackBerry is an example of teknonymy.
polyonym
Definition | Meaning:
- A name that consists of more than three words.
poecilonym
Definition | Meaning:
- A word with the same meaning as another.
Example | Illustration:
Etymology | Origin:
Compare | See:
- synonym
paranym
Definition | Meaning:
- A term chosen to distract the hearer from a less desirable term.
Example | Illustration:
- The term ‘liberation’ is often used as a paranym for the term ‘invasion’.
Compare | See
- euphemism
paedonymic
Definition | Meaning:
- A name derived from one’s child.
Example | Illustration:
Etymology | Origin:
Compare | See:
metronymy
Definition | Meaning
- A system where the name is derived from the female’s line.
Example | Illustration
Etymology | Origin
Compare | See
metonymy
Definition | Meaning
- A figure of speech where an attribute of the subject is used to name the subject.
Example | Illustration
Etymology | Origin
Compare | See