1. The non-proprietary words which define a brand’s category.

1. The use of more than one more-or-less equal brands in a single offer.

1. A three-word brand or category name.

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• Toys“R”Us is an example of a trionym.

1. The custom of referring to a parent by the name of his or her child.
2. The custom of referring to a company by the name of its product or service.

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1. Referring to Research In Motion as BlackBerry is an example of teknonymy.

1. A name that consists of more than three words.

1. A word with the same meaning as another.

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• synonym

1. A term chosen to distract the hearer from a less desirable term.

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• The term ‘liberation’ is often used as a paranym for the term ‘invasion’.

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• euphemism

1. A name derived from one’s child.

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1. A system where the name is derived from the female’s line.

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Etymology | Origin

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1. A figure of speech where an attribute of the subject is used to name the subject.

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Etymology | Origin

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