1. An uncapitalized word derived from a proper noun.

Example | Illustration

• bikini
• china
• coke
• google
• xerox

Etymology | Origin

• pojma < Jim and John Pojman, the two brothers who created the term in 1975 + onym < Greek onuma ‘name’
• the term pojmanym is itself a pojmanym

1. A book, collection, dictionary, glossary, or lexicon of names.

Example | Illustration

Etymology | Origin

• Ancient Greek onomastikon, the neuter form of onomastikos ‘belonging to names’ < onomazo ‘I name’ < onoma ‘name’
• Specifically, the Onomasticon, a famous thesaurus of Greek synonyms created by the Greek grammarian Ioulios Poludeukes | Julius Pollux circa 180 A.D.

1. A brand name derived from a personal name.

Example | Illustration

• Example
• Example

1. The stylized typographic treatment of a brand name.

Compare | See

• brandmark
• logo
• mark

1. The visual aspects of a brand identity, including its brandmark, color palette, and imagery.
2. The visual personality of a brand.

Compare | See

• brand identity
• verbal identity

1. A brand name created by pairing two verbs.

Example | Illustration

• Playskool Rock ’n Ride rocking horse
• McCormick Bag ’n Season roasting bag and seasoning blend

• The verbal aspects of a brand identity, including its brand name, category name, brand line, brand copy, and brand voice.
• The verbal personality of a brand.

Compare | See

• brand identity
• visual identity

1. A brand identity’s characteristic style of type.

Example | Illustration

• the classic Coca-Cola wordmark

1. A verb which more precisely indicates the manner of doing something.

Examples | Illustrations

• ‘to stroll’ is a troponym of ‘to walk’
• ‘to whisper’ is a troponym of ‘to talk’

1. A brand name derived from a place name or other geographic feature.

Examples | Illustrations

• Kyocera (named after the city of Kyoto, Japan)
• Champagne (named after the province of Champagne, France)
• GMC Denali (named after Mount Denali, Alaska)
• Kia Sedona (named after the city of Sedona, Arizona)
• Subaru Outback (named after the Outback region of Australia)
• Suzuki Verona (named after the city of Verona, Italy)
• Toyota Tacoma (named after the city of Tacoma, Washington)