Definition | Meaning
- A brand name derived from the name of an animal.
Examples | Illustrations
- Ford Mustang sports car
- Chicago Bears American football team
Definition | Meaning
- The likelihood that a given brand name will stand out in a length of text, such as a Wall Street Journal article. Many factors can contribute to a brand name’s textual visibility, including its length, initial letter, and spelling.
Examples | Illustrations
- Kodak (high textual visibility)
- Xerox (high textual visibility)
Compare | See
- discourse audibility
Definition | Meaning
- A company name derived from the name of one of that company’s successful products or services.
Etymology | Origin
- The term was originally coined to describe the practice in some cultures of renaming a parent after one of his or her children.
Definition | Meaning
- A brand name or descriptor composed of two identical parts
Example | Illustration
- ‘pawpaw’
- ‘yo-yo’
- ‘tutu’
- ‘bye-bye’.
Definition | Meaning
- a word to be avoided because it is sacred, politically incorrect, vulgar, or otherwise inappropriate
Etymology | Origin
- Tongan tabu ‘prohibited’
The tendency for things of great interest to a community to attract a large number of colorful synonyms. Think of the plethora of synonyms many cultures have for money, intoxication, and sex.
Any word having the same or similar meaning as another. In fact, no two words ever have precisely the same connotations. Compare Connotation.
Any brand name which uses one example of its category to stand for the whole. Staples, for example, sells a wide variety of office supplies, and the Red Lobster restaurant offers a variety of seafood. Compare Metonym.
Any distinctive, typically non-typographic element of the brand identity which calls to mind the brand as a whole. The Nike swoosh and the Coca-Cola bottle are instantly recognizable symbols of their respective brands. The brand name itself may also be considered a symbol. Compare Brand Identity.
Any brand name which suggests or refers to the good or service in question, but which does not actually describe it. Compare Descriptive Name, Allusive Name, and Metaphoric Mame.