The Scarcliff Dictionary of Branding » A http://www.scarcliffdictionary.com Thu, 22 Jul 2010 23:15:12 +0000 en hourly 1 http://wordpress.org/?v=3.0 ananym http://www.scarcliffdictionary.com/2010/07/ananym/ http://www.scarcliffdictionary.com/2010/07/ananym/#comments Thu, 22 Jul 2010 21:53:11 +0000 Troy http://www.scarcliffdictionary.com/?p=582 Definition | Meaning

  1. A name derived from another name written backwards.

Example | Illustration

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2010/07/ananym/feed/ 0 allonym http://www.scarcliffdictionary.com/2010/07/allonym/ http://www.scarcliffdictionary.com/2010/07/allonym/#comments Thu, 22 Jul 2010 21:51:35 +0000 Troy http://www.scarcliffdictionary.com/?p=579 Definition | Meaning

  1. An alias used by an author.

Example | Illustration

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2010/07/allonym/feed/ 0 anthronym http://www.scarcliffdictionary.com/2009/05/anthronym/ http://www.scarcliffdictionary.com/2009/05/anthronym/#comments Fri, 15 May 2009 00:02:27 +0000 Brent http://www.scarcliffdictionary.com/?p=233 Definition | Meaning

  1. A brand name derived from a personal name.

Example | Illustration

  • Example
  • Example
]]> http://www.scarcliffdictionary.com/2009/05/anthronym/feed/ 0 attributive noun http://www.scarcliffdictionary.com/2007/12/attributive-noun/ http://www.scarcliffdictionary.com/2007/12/attributive-noun/#comments Fri, 28 Dec 2007 00:03:53 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/attributive-noun/ Definition | Meaning

  1. A noun which directly precedes the noun it modifies, without the necessity of a linking verb.

Example | Illustration

  • London Fog brand apparel
]]> http://www.scarcliffdictionary.com/2007/12/attributive-noun/feed/ 0 associative field http://www.scarcliffdictionary.com/2007/12/associative-field/ http://www.scarcliffdictionary.com/2007/12/associative-field/#comments Fri, 28 Dec 2007 00:03:08 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/associative-field/ Definition | Meaning

  1. Any set of names connected in form, meaning, or both.

Example | Illustration

Etymology | Origin

Compare | See

  • clutter
  • semantic field
]]> http://www.scarcliffdictionary.com/2007/12/associative-field/feed/ 0 archaism http://www.scarcliffdictionary.com/2007/12/archaism/ http://www.scarcliffdictionary.com/2007/12/archaism/#comments Fri, 28 Dec 2007 00:02:26 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/archaism/ Definition | Meaning

  1. Any brand name which, by the simple passage of time, is antiquated in style or meaning.

Example | Illustration

  • Clabber Girl baking powder

Etymology | Origin

Compare | See

  • archaicism
  • anachronism
]]> http://www.scarcliffdictionary.com/2007/12/archaism/feed/ 0 archaicism http://www.scarcliffdictionary.com/2007/12/archaicism/ http://www.scarcliffdictionary.com/2007/12/archaicism/#comments Fri, 28 Dec 2007 00:01:48 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/archaicism/ Definition | Meaning

  1. Any brand name which, by the simple passage of time, is antiquated in style or meaning.

Example | Illustration

  • Clabber Girl baking powder

Etymology | Origin

Compare | See

  • archaism
  • anachronism
]]> http://www.scarcliffdictionary.com/2007/12/archaicism/feed/ 0 arbitrary name http://www.scarcliffdictionary.com/2007/12/arbitrary-name/ http://www.scarcliffdictionary.com/2007/12/arbitrary-name/#comments Fri, 28 Dec 2007 00:01:09 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/arbitrary-name/ Definition | Meaning

  1. Any brand name which bears no direct relationship to the company, product, service, or attribute it describes.

Example | Illustration

  • Apple

Etymology | Origin

Compare | See

  • descriptive name
  • fanciful name
  • suggestive name
]]> http://www.scarcliffdictionary.com/2007/12/arbitrary-name/feed/ 0 aptronym http://www.scarcliffdictionary.com/2007/12/aptronym/ http://www.scarcliffdictionary.com/2007/12/aptronym/#comments Fri, 28 Dec 2007 00:00:31 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/aptronym/ Definition | Meaning

  1. Any brand name particularly well-suited to to its category.

Example | Illustration

  • Silk (soy milk)

Etymology | Origin

Compare | See

]]> http://www.scarcliffdictionary.com/2007/12/aptronym/feed/ 0 appellation http://www.scarcliffdictionary.com/2007/12/appellation/ http://www.scarcliffdictionary.com/2007/12/appellation/#comments Thu, 27 Dec 2007 23:59:58 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/appellation/ Definition | Meaning

  1. An alternative name or descriptive epithet.

Example | Illustration

  • The Uncola is an appellation of 7-Up brand soft drink.

Compare | See

  • nickname
]]> http://www.scarcliffdictionary.com/2007/12/appellation/feed/ 0