1. Use of a brand image in specific types of offers.

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Etymology | Origin

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1. The use of more than one strong brands in one single offer. Normally they are used with equal emphasis.

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• Chevron and McDonalds
• Visa and Citibank

Etymology | Origin

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1. A word that is a hyponym of another word.

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Etymology | Origin

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1. A secret name.
2. A code name not designed to be heard by the general public.

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1. code name
   

1. Any brand associated with a company or organization rather than a specific product or service.

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Etymology | Origin

1. The repetition of a consonant sound.

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• Cracker Jack

Etymology | Origin

1. >A word’s extrinsic, figurative senses, including its overtones and shades of meaning.

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• the word ‘travel’ can connote different things to various people – some may think of driving a car, while others think of journeying to exotic locations, while still others think of the hassle involved with getting from airport to airport

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• denotation

1. An informal word which is frowned upon in formal speech or writing.

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• the word ‘ain’t’ is a colloquialism

Etymology | Origin

1. The likelihood that a particular word will occur in the neighborhood of another word.

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• This tendency can be exploited by commercial names. The words ‘spick’ and ‘span’ are an example of collocation; the phrase these words always from inspired the Spic and Span brand cleaning product name.

Etymology | Origin

1. Any brand name which did not exist in the lexicon prior to its creation.

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• the famous Oreo cookie

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• coinage