1. A call to action.
2. The immediate and specific consumer action sought by a promotion.

1. A culture’s perception of a company.

1. The use of more than one more-or-less equal brands in a single offer.

1. The unique culture created by a brand’s founders, employees, partners, customers, and neighboring brands.

1. A word that is a hyponym of another word.

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Etymology | Origin

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1. A secret name.
2. A code name not designed to be heard by the general public.

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1. code name
   

1. Any brand associated with a company or organization rather than a specific product or service.

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Etymology | Origin

1. The repetition of a consonant sound.

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• Cracker Jack

Etymology | Origin

1. >A word’s extrinsic, figurative senses, including its overtones and shades of meaning.

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• the word ‘travel’ can connote different things to various people – some may think of driving a car, while others think of journeying to exotic locations, while still others think of the hassle involved with getting from airport to airport

Etymology | Origin

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• denotation

1. An informal word which is frowned upon in formal speech or writing.

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• the word ‘ain’t’ is a colloquialism

Etymology | Origin