Definition | Meaning:
- The proprietary words which labels a brand’s category.
Tag Archives: E
endorsement
Definition | Meaning:
- The support of one brand by another.
brand extension
Definition | Meaning
- A variation of an existing brand, typically offering a somewhat different benefit or targeting a somewhat different audience.
brand essence
Definition | Meaning:
- The core appeal of a brand.
Example | Illustration:
- The brand essence of Volvo is safety.
branded environment
Definition | Meaning:
- The space in which a brand is featured.
euonymous
Definition | Meaning
Example | Illustration
- A fitting name.
Etymology | Origin
Compare | See
exonym
Definition | Meaning
- A place name which is pronounced or spelled very differently in its language of origination.
Example | Illustation
- The Italian city of Firenze is typically referred to in English as Florence.
exclamatory sentence
Definition | Meaning
- Any brand name consisting of a complete exclamation designed to express an emotional reaction to the product and invariably marked with an exclamation point.
Example | Illustration
- Gee, Your Hair Smells Terrific! shampoo
- I Can’t Believe It’s Not Butter! margarine
Etymology | Origin
euphony
Definition | Meaning
- A smooth, mellifluous sound effect, irrespective of meaning.
Example | Illustration
- to most English speakers, the name Charmin is pleasant to the ear, regardless of its meaning
Etymology | Origin
- French euphonie < Late Latin euphonia < Greek euphonia < euphonos ‘sweet-voiced’ < eu- ‘good, well’ + phone ‘sound’
Compare | See
- dissonance
euphemism
Definition | Meaning
- Any inoffensive substitute for a term considered offensive or inappropriate.
Example | Illustration
- Cottonelle UltraSoft Double Roll bathroom tissue is a lengthy euphemism for toilet paper
Etymology | Origin
- Greek eu ‘good’ + pheme ‘speech’