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Tag Archives: E
enhanced descriptor
Definition | Meaning A suggestive word that may or not be trademarked, but characterizes the offer in a helpful way. Example | Illustration Etymology | Origin Compare | See
endorsement
Definition | Meaning Application of the parent brand identity to uphold and add validity to an allied offer. Example | Illustration Etymology | Origin Compare | See
euonymous
Definition | Meaning Example | Illustration A fitting name. Etymology | Origin Compare | See
exonym
Definition | Meaning A place name which is pronounced or spelled very differently in its language of origination. Example | Illustation The Italian city of Firenze is typically referred to in English as Florence.
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
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exclamatory sentence
Definition | Meaning Any brand name consisting of a complete exclamation designed to express an emotional reaction to the product and invariably marked with an exclamation point. Example | Illustration Gee, Your Hair Smells Terrific! shampoo I Can’t Believe It’s … Continue reading
euphony
Definition | Meaning A smooth, mellifluous sound effect, irrespective of meaning. Example | Illustration to most English speakers, the name Charmin is pleasant to the ear, regardless of its meaning Etymology | Origin French euphonie < Late Latin euphonia < … Continue reading
euphemism
Definition | Meaning Any inoffensive substitute for a term considered offensive or inappropriate. Example | Illustration Cottonelle UltraSoft Double Roll bathroom tissue is a lengthy euphemism for toilet paper Etymology | Origin Greek eu ‘good’ + pheme ‘speech’
euonym
Definition | Meaning Any brand name particularly well-suited to its positioning and/or purpose. Example | Illustration Etymology | Origin
ethos
Definition | Meaning The distinctive beliefs of a company, typically instilled, consciously or unconsciously, by its founders. Example | Illustration Etymology | Origin
eponym
Definition | Meaning Any brand name derived from a personal name, even if that person is fictitious, mysterious, or legendary. Example | Illustration Aunt Jemima Betty Crocker Michael Jordan Barbie Etymology | Origin French éponyme < Greek eponumos ‘named after’ … Continue reading
