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Tag Archives: F
fused compound
Definition | Meaning A compound whose meaning as a whole is not predictable from the meanings of its individual components. Example | Illustration Etymology | Origin
formulaic phrase
Definition | Meaning A traditional turn of phrase, often dismissed as a cliché, but in origin a mnemonic device. Example | Illustration Etymology | Origin
formative
Definition | Meaning Any affix (prefix, suffix, or infix) which unites a set of otherwise unrelated names. Example | Illustration McChicken, McNuggets, and McRibs are examples of the McDonald’s ‘Mc-’ brand name prefix formative, which the company has successfully defended … Continue reading
folk etymology
Definition | Meaning Any popular but false notion of a word’s origins. Example | Illustration Etymology | Origin
fanciful name
Definition | Meaning A brand name invented without apparent reference to any other word in the lexicon. Example | Illustration Kodak is the classic example of a fanciful trade name. Oreo is the classic example of a fanciful product name.
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
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