The Scarcliff Dictionary of Branding » F http://www.scarcliffdictionary.com Thu, 22 Jul 2010 23:15:12 +0000 en hourly 1 http://wordpress.org/?v=3.0 fused compound http://www.scarcliffdictionary.com/2007/12/fused-compound/ http://www.scarcliffdictionary.com/2007/12/fused-compound/#comments Sat, 29 Dec 2007 17:09:25 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/fused-compound/ Definition | Meaning

  1. A compound whose meaning as a whole is not predictable from the meanings of its individual components.

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Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/fused-compound/feed/ 0 formulaic phrase http://www.scarcliffdictionary.com/2007/12/formulaic-phrase/ http://www.scarcliffdictionary.com/2007/12/formulaic-phrase/#comments Sat, 29 Dec 2007 17:08:57 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/formulaic-phrase/ Definition | Meaning

  1. A traditional turn of phrase, often dismissed as a cliché, but in origin a mnemonic device.

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Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/formulaic-phrase/feed/ 0 formative http://www.scarcliffdictionary.com/2007/12/formative/ http://www.scarcliffdictionary.com/2007/12/formative/#comments Sat, 29 Dec 2007 17:08:18 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/formative/ Continue reading →]]> Definition | Meaning

  1. Any affix (prefix, suffix, or infix) which unites a set of otherwise unrelated names.

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  • McChicken, McNuggets, and McRibs are examples of the McDonald’s ‘Mc-’ brand name prefix formative, which the company has successfully defended in court

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/formative/feed/ 0 folk etymology http://www.scarcliffdictionary.com/2007/12/folk-etymology/ http://www.scarcliffdictionary.com/2007/12/folk-etymology/#comments Sat, 29 Dec 2007 17:06:48 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/folk-etymology/ Definition | Meaning

  1. Any popular but false notion of a word’s origins.

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Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/folk-etymology/feed/ 0 fanciful name http://www.scarcliffdictionary.com/2007/12/fanciful-name/ http://www.scarcliffdictionary.com/2007/12/fanciful-name/#comments Sat, 29 Dec 2007 17:06:01 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/fanciful-name/ Definition | Meaning

  1. A brand name invented without apparent reference to any other word in the lexicon.

Example | Illustration

  • Kodak is the classic example of a fanciful trade name.
  • Oreo is the classic example of a fanciful product name.
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