1. The process of synchronizing the different elements of a brand.

1. A term that is part of a larger class.

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Etymology | Origin

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• A word that embodies a class of words.

Etymology | Origin

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1. A brand which promotes as one of its key elements an ingredient brand.

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• ingredient brand.

1. Any of two or more companies, products, services, etc. sharing the same brand name.

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Etymology | Origin

1. Any word which encompasses the entire category.

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• ‘body’ is a holonym of ‘head’, ‘hand’, etc.

Etymology | Origin

• Greek holo ‘whole’ + onuma ‘name’

1. Any brand name derived from mythology or religion.

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• Saint Brendan’s Superior irish cream liqueur, named after the Irish saint
• Zeus salad dressing, named after the Greek god

Etymology | Origin

• Greek hieros ‘holy’ + onuma ‘name’

1. Any word identical to another in its written form, but different in sound and meaning.

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• the present tense of the verb ‘to read’ (i.e. “Let’s read this story together”.) and the past participle of the same verb (i.e. “He read me a lovely poem”.)

Etymology | Origin

1. A sporadic sound change characterized by the omission in speech of one of several consecutive identical sounds or syllables.

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• instead of pronouncing three individual ‘w’s to describe the ‘www’ of a URL address, people may only pronounce one or two ‘w’s

Etymology | Origin