The Scarcliff Dictionary of Branding » L http://www.scarcliffdictionary.com Thu, 22 Jul 2010 23:15:12 +0000 en hourly 1 http://wordpress.org/?v=3.0 look and feel http://www.scarcliffdictionary.com/2007/12/look-and-feel/ http://www.scarcliffdictionary.com/2007/12/look-and-feel/#comments Sat, 29 Dec 2007 17:25:02 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/look-and-feel/ Definition | Meaning

  1. The overall sensory impression created by a brand.

Example | Illustration

  • Apple is known for the distinctive ‘look and feel’ of its products

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/look-and-feel/feed/ 0 linguistics http://www.scarcliffdictionary.com/2007/12/linguistics/ http://www.scarcliffdictionary.com/2007/12/linguistics/#comments Sat, 29 Dec 2007 17:24:23 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/linguistics/ Definition | Meaning

  1. The science of language, especially the nature and structure of human speech.

Example | Illustration

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/linguistics/feed/ 0 lingua franca http://www.scarcliffdictionary.com/2007/12/lingua-franca/ http://www.scarcliffdictionary.com/2007/12/lingua-franca/#comments Sat, 29 Dec 2007 17:24:00 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/lingua-franca/ Continue reading →]]> Definition | Meaning

  1. Any language used as a medium of communication between peoples of diverse speech.

Example | Illustration

  • English is now the lingua franca of Asia, although many varieties of English are spoken there, including Australian English, Hong Kong English, Japanese English, Singaporean English, etc.

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/lingua-franca/feed/ 0 line extension http://www.scarcliffdictionary.com/2007/12/line-extension/ http://www.scarcliffdictionary.com/2007/12/line-extension/#comments Sat, 29 Dec 2007 17:23:29 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/line-extension/ Definition | Meaning

  1. Any variation of an existing product or service which shares its parent brand’s key characteristics but which is distinguished by a new benefit (flavor, size, etc.).

Compare | See

  • parent brand
  • sub brand
]]> http://www.scarcliffdictionary.com/2007/12/line-extension/feed/ 0 lexicon http://www.scarcliffdictionary.com/2007/12/lexicon/ http://www.scarcliffdictionary.com/2007/12/lexicon/#comments Sat, 29 Dec 2007 17:22:41 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/lexicon/ Continue reading →]]> Definition | Meaning

  1. The inventory of words in a given language, dialect, or idiom.

Example | Illustration

  • the English lexicon can be found in an complete dictionary.
  • this dictionary is an effort to record the lexicon of branding and naming

Etymology | Origin

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