Definition | Meaning

1. Any newly and deliberately coined word or name.

Example | Illustration

Etymology | Origin

Compare | See

• coined name

Definition | Meaning

1. The set of guidelines governing the use of brand names within a given organization.

Example | Illustration

Etymology | Origin

Compare | See

• brand architecture
• brand nomenclature
• naming architecture
• naming protocol
• nomenclature

Definition | Meaning

1. The set of guidelines governing the development of new brand names within a given organization.

Example | Illustration

Etymology | Origin

Compare | See

• brand architecture
• brand nomenclature
• naming architecture
• naming standards
• nomenclature

Definition | Meaning

1. The system by which a company’s portfolio of names are organized, including the process of introducing new names and retrofitting acquired names.

Example | Illustration

• A well-structured naming architecture will help a company decide if a new product should employ a proprietary name or descriptive name or if the new name should share a common theme with one of more of the company’s existing products. Even more importantly, a clear, effective naming architecture will help the company’s customers buy its products or services.

Etymology | Origin

Compare | See

• brand architecture
• brand nomenclature
• naming protocol
• naming standards
• nomenclature

Definition | Meaning

1. The art, science, and craft of developing the ideal name to identify a given company, product, service, category, feature, benefit, etc.

Example | Illustration

Etymology | Origin

Definition | Meaning

1. The ability of a brand name to trigger a response in the mind of a consumer.

Example | Illustration

• the Coca-Cola and Disney brands have extraordinarily high name recognition around the world

Etymology | Origin

Compare | See

• engram
• brand awareness