The Scarcliff Dictionary of Branding » O http://www.scarcliffdictionary.com Thu, 22 Jul 2010 23:15:12 +0000 en hourly 1 http://wordpress.org/?v=3.0 onomasticon http://www.scarcliffdictionary.com/2009/05/onomasticon/ http://www.scarcliffdictionary.com/2009/05/onomasticon/#comments Fri, 15 May 2009 00:11:16 +0000 Brent http://www.scarcliffdictionary.com/?p=239 Continue reading →]]> Definition | Meaning

  1. A book, collection, dictionary, glossary, or lexicon of names.

Example | Illustration

Etymology | Origin

  • Ancient Greek onomastikon, the neuter form of onomastikos ‘belonging to names’ < onomazo ‘I name’ < onoma ‘name’
  • Specifically, the Onomasticon, a famous thesaurus of Greek synonyms created by the Greek grammarian Ioulios Poludeukes | Julius Pollux circa 180 A.D.
]]> http://www.scarcliffdictionary.com/2009/05/onomasticon/feed/ 0 oxymoron http://www.scarcliffdictionary.com/2007/12/oxymoron/ http://www.scarcliffdictionary.com/2007/12/oxymoron/#comments Sun, 30 Dec 2007 00:38:19 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/oxymoron/ Definition | Meaning

  1. A figure of speech containing an actual or ironic contradiction.

Example | Illustration

  • ‘jumbo shrimp’

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/oxymoron/feed/ 0 orthography http://www.scarcliffdictionary.com/2007/12/orthography/ http://www.scarcliffdictionary.com/2007/12/orthography/#comments Sun, 30 Dec 2007 00:37:55 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/orthography/ Definition | Meaning

  1. The art of spelling.

Example | Illustration

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/orthography/feed/ 0 oronym http://www.scarcliffdictionary.com/2007/12/oronym/ http://www.scarcliffdictionary.com/2007/12/oronym/#comments Sun, 30 Dec 2007 00:37:30 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/oronym/ Definition | Meaning

  1. A string of words which sound the same as another string of words.

Example | Illustration

  • ‘ice cream’ is an oronym of ‘I scream’

Etymology | Origin

Compare | See

  • homophone
]]> http://www.scarcliffdictionary.com/2007/12/oronym/feed/ 0 onymous http://www.scarcliffdictionary.com/2007/12/onymous/ http://www.scarcliffdictionary.com/2007/12/onymous/#comments Sun, 30 Dec 2007 00:37:00 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/onymous/ Definition | Meaning

  1. Having a brand name.

Example | Illustration

Etymology | Origin

Compare | See

  • anonymous
]]> http://www.scarcliffdictionary.com/2007/12/onymous/feed/ 0 onomatopoeia http://www.scarcliffdictionary.com/2007/12/onomatopoeia/ http://www.scarcliffdictionary.com/2007/12/onomatopoeia/#comments Sun, 30 Dec 2007 00:36:14 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/onomatopoeia/ Definition | Meaning

  1. The creation of a brand name or catchphrase that sounds like what it refers to.

Example | Illustration

  • The ‘Snap! Crackle! Pop!’ of Kellogg’s Rice Krispies puffed rice cereal

Etymology | Origin

]]> http://www.scarcliffdictionary.com/2007/12/onomatopoeia/feed/ 0 onomastics http://www.scarcliffdictionary.com/2007/12/onomastics/ http://www.scarcliffdictionary.com/2007/12/onomastics/#comments Sun, 30 Dec 2007 00:35:49 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/onomastics/ Definition | Meaning

  1. The study of names and naming practices.

Example | Illustration

Etymology | Origin

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