1. A name that contains three words.

Example | Illustration

Etymology | Origin

Compare | See

1. The referral of the parents by names of their children.

Example | Illustration

Etymology | Origin

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1. A brand identity’s characteristic style of type.

Example | Illustration

• the classic Coca-Cola wordmark

1. A verb which more precisely indicates the manner of doing something.

Examples | Illustrations

• ‘to stroll’ is a troponym of ‘to walk’
• ‘to whisper’ is a troponym of ‘to talk’

1. A brand name derived from a place name or other geographic feature.

Examples | Illustrations

• Kyocera (named after the city of Kyoto, Japan)
• Champagne (named after the province of Champagne, France)
• GMC Denali (named after Mount Denali, Alaska)
• Kia Sedona (named after the city of Sedona, Arizona)
• Subaru Outback (named after the Outback region of Australia)
• Suzuki Verona (named after the city of Verona, Italy)
• Toyota Tacoma (named after the city of Tacoma, Washington)

1. A brand name derived from the name of an animal.

Examples | Illustrations

• Ford Mustang sports car
• Chicago Bears American football team

1. The likelihood that a given brand name will stand out in a length of text, such as a Wall Street Journal article. Many factors can contribute to a brand name’s textual visibility, including its length, initial letter, and spelling.

Examples | Illustrations

• Kodak (high textual visibility)
• Xerox (high textual visibility)

Compare | See

• discourse audibility

1. A company name derived from the name of one of that company’s successful products or services.

Etymology | Origin

• The term was originally coined to describe the practice in some cultures of renaming a parent after one of his or her children.

• A brand name or descriptor composed of two identical parts

Example | Illustration

• ‘pawpaw’
• ‘yo-yo’
• ‘tutu’
• ‘bye-bye’.

1. a word to be avoided because it is sacred, politically incorrect, vulgar, or otherwise inappropriate

Etymology | Origin

• Tongan tabu ‘prohibited’