The Scarcliff Dictionary of Branding » V http://www.scarcliffdictionary.com Advertising | Branding | Copywriting | Design | Marketing | Naming | Research Thu, 20 Oct 2011 16:58:07 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 brand voice http://www.scarcliffdictionary.com/696/brand-voice/ http://www.scarcliffdictionary.com/696/brand-voice/#comments Wed, 19 Oct 2011 18:53:44 +0000 Brent http://www.scarcliffdictionary.com/?p=696 Definition | Meaning:

  1. A brand’s unique verbal characteristics as expressed in the personality and style of its nomenclature and language.
]]> http://www.scarcliffdictionary.com/696/brand-voice/feed/ 0 brand portfolio http://www.scarcliffdictionary.com/692/brand-portfolio/ http://www.scarcliffdictionary.com/692/brand-portfolio/#comments Wed, 19 Oct 2011 18:49:50 +0000 Brent http://www.scarcliffdictionary.com/?p=692 Definition | Meaning:

  1. The roster of brands owned and/or managed by a particular entity.
]]> http://www.scarcliffdictionary.com/692/brand-portfolio/feed/ 0 visual identity http://www.scarcliffdictionary.com/191/visual-identity/ http://www.scarcliffdictionary.com/191/visual-identity/#comments Sun, 30 Dec 2007 20:35:36 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/visual-identity/ Definition | Meaning

  1. The visual components of a brand identity, including its brandmark, color palette, and imagery.
  2. The visual personality of a brand.

Compare | See

  • brand identity
  • verbal identity
]]> http://www.scarcliffdictionary.com/191/visual-identity/feed/ 0 verbal phrasal doublet http://www.scarcliffdictionary.com/190/verbal-phrasal-doublet/ http://www.scarcliffdictionary.com/190/verbal-phrasal-doublet/#comments Sun, 30 Dec 2007 20:35:00 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/verbal-phrasal-doublet/ Definition | Meaning

  1. A brand name created by pairing two verbs.

Example | Illustration

  • Playskool Rock ’n Ride rocking horse
  • McCormick Bag ’n Season roasting bag and seasoning blend
]]> http://www.scarcliffdictionary.com/190/verbal-phrasal-doublet/feed/ 0 verbal identity http://www.scarcliffdictionary.com/189/verbal-identity/ http://www.scarcliffdictionary.com/189/verbal-identity/#comments Sun, 30 Dec 2007 20:34:19 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/verbal-identity/ Definition | Meaning

  1. The verbal components of a brand identity, including its brand messages, brand name, category descriptor, brand line, brand copy, and tone of voice.
  2. The verbal personality of a brand.

Compare | See

  • brand identity
  • visual identity
]]> http://www.scarcliffdictionary.com/189/verbal-identity/feed/ 0