The Scarcliff Dictionary of Branding » V http://www.scarcliffdictionary.com Thu, 22 Jul 2010 23:15:12 +0000 en hourly 1 http://wordpress.org/?v=3.0 visual identity http://www.scarcliffdictionary.com/2007/12/visual-identity/ http://www.scarcliffdictionary.com/2007/12/visual-identity/#comments Sun, 30 Dec 2007 20:35:36 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/visual-identity/ Definition | Meaning

  1. The visual aspects of a brand identity, including its brandmark, color palette, and imagery.
  2. The visual personality of a brand.

Compare | See

  • brand identity
  • verbal identity
]]> http://www.scarcliffdictionary.com/2007/12/visual-identity/feed/ 0 verbal phrasal doublet http://www.scarcliffdictionary.com/2007/12/verbal-phrasal-doublet/ http://www.scarcliffdictionary.com/2007/12/verbal-phrasal-doublet/#comments Sun, 30 Dec 2007 20:35:00 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/verbal-phrasal-doublet/ Definition | Meaning

  1. A brand name created by pairing two verbs.

Example | Illustration

  • Playskool Rock ’n Ride rocking horse
  • McCormick Bag ’n Season roasting bag and seasoning blend
]]> http://www.scarcliffdictionary.com/2007/12/verbal-phrasal-doublet/feed/ 0 verbal identity http://www.scarcliffdictionary.com/2007/12/verbal-identity/ http://www.scarcliffdictionary.com/2007/12/verbal-identity/#comments Sun, 30 Dec 2007 20:34:19 +0000 Brent http://www.scarcliff.com/dictionary/2007/12/verbal-identity/ Definition | Meaning

  • The verbal aspects of a brand identity, including its brand name, category name, brand line, brand copy, and brand voice.
  • The verbal personality of a brand.

Compare | See

  • brand identity
  • visual identity
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