Category Archives: Branding Lexicon

Definition | Meaning A restoration of a brand, from its position to creative reformation of the brand identity. Example | Illustration Etymology | Origin Compare | See

Definition | Meaning The distinct niche that a brand occupies in a competitive environment. Example | Illustration addresses different brand attributes, user benefits and target segments, solely or in combination Etymology | Origin Compare | See

Definition | Meaning The value of distinct characteristics of identification to the brand owners. Example | Illustration name symbol colors Etymology | Origin Compare | See

Definition | Meaning The integration of all parts of brand identity, across a line of products, services and/or across geographic markets. Example | Illustration Etymology | Origin Compare | See

Definition | Meaning A branch of an existing brand that offers a new product or service for a new benefit or a different audience. Example | Illustration Etymology | Origin Compare | See

Definition | Meaning The refining of a brand’s essential characteristics into a central core concept. Example | Illustration Etymology | Origin Compare | See

Definition | Meaning The illustrated system of identification as applied to a three-dimensional space. Example | Illustration Etymology | Origin Compare | See

Definition | Meaning The entirety of characteristics, tangible and intangible, that make an offer exclusive. Example | Illustration Etymology | Origin Compare | See