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- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
- Evocative Copywriting Agency: Headline, Name, and Tagline Consultants and Copy Writers
- Evocative Places Branding Agency: Community, Destination, Place, and Tourism Brand Consultants
- Extra Meaning Public Relations Agency: Brand Communications and Product Placement Consultants
- Fresh Meaning Brand Naming Agency: Brand Naming Consultants
- Joy Salvador
- Otter Research Agency: Brand, Consumer, Culture, and Market Research Consultants
- Resounding Success Naming Company: Company and Product Naming Consultants
- Rich In Meaning Book, Game, Movie, Music, Show, Television, and Themed Entertainment Consultants
- Rich With Meaning Branding Agency: Lifestyle and Luxury Brand Consultancy
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- Savory Characters Branding Agency: Food, Beverage, and Restaurant Brand Consultants
- Scarcliff Salvador Branding and Naming Agency
- The Cultural Branding Blog
- The Names Name Consultants Love Blog
- The Pop Language Blog
- The Words Writers Love Blog
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Tag Archives: C
corporate image
Definition | Meaning Use of a brand image in specific types of offers. Example | Illustration Etymology | Origin Compare | See
co-brand
Definition | Meaning The use of more than one strong brands in one single offer. Normally they are used with equal emphasis. Example | Illustration Chevron and McDonalds Visa and Citibank Etymology | Origin Compare | See
cohyponym
Definition | Meaning A word that is a hyponym of another word. Example | Illustration Etymology | Origin Compare | See
cryptonym
Definition | Meaning A secret name. A code name not designed to be heard by the general public. Compare | See code name
corporate brand
Definition | Meaning Any brand associated with a company or organization rather than a specific product or service. Example | Illustration Etymology | Origin
consonance
Definition | Meaning The repetition of a consonant sound. Example | Illustration Cracker Jack Etymology | Origin
connotation
Definition | Meaning >A word’s extrinsic, figurative senses, including its overtones and shades of meaning. Example | Illustration the word ‘travel’ can connote different things to various people – some may think of driving a car, while others think of … Continue reading
colloquialism
Definition | Meaning An informal word which is frowned upon in formal speech or writing. Example | Illustration the word ‘ain’t’ is a colloquialism Etymology | Origin
collocation
Definition | Meaning The likelihood that a particular word will occur in the neighborhood of another word. Example | Illustration This tendency can be exploited by commercial names. The words ‘spick’ and ‘span’ are an example of collocation; the phrase … Continue reading
coined name
Definition | Meaning Any brand name which did not exist in the lexicon prior to its creation. Example | Illustration the famous Oreo cookie Etymology | Origin Compare | See coinage
