Tag Archives: R

Definition | Meaning The semantic kernel from which a set of words is derived by phonetic, morphemic, and/or semantic change. Example | Illustration the semantic kernel of the words ‘black’, ‘blue’, ‘blond’, and ‘blush’ is the Indo-European root *bhel-, which … Continue reading →

Definition | Meaning A mnemonic device in which two or more words correspond in sound. Example | Illustration Etymology | Origin

Definition | Meaning The concrete object or concept symbolized by a brand name. Example | Illustration the shared referent of Coca-Cola, Coke, and ‘The Real Thing’ is the Coca-Cola brand soft drink Etymology | Origin

Definition | Meaning Any category name coined in response to the development of a new category name, in order to avoid confusion as the result of a cultural or technological change. Example | Illustration ‘acoustic guitar’ in response to ‘electric … Continue reading →

Definition | Meaning Any repetition of syllables within a brand name, such as the initial two syllables of Boboli Italian bread crust. Example | Illustration Etymology | Origin Reduplication is relatively rare within English, but it is a common word … Continue reading →

Definition | Meaning Any brand which extends across several usually related categories. Example | Illustration Gilette’s Oral-B range brand General Electric Mitsubishi Etymology | Origin Compare | See megabrand