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Tag Archives: V
visual identity
Definition | Meaning The visual aspects of a brand identity, including its brandmark, color palette, and imagery. The visual personality of a brand. Compare | See brand identity verbal identity
verbal phrasal doublet
Definition | Meaning A brand name created by pairing two verbs. Example | Illustration Playskool Rock ’n Ride rocking horse McCormick Bag ’n Season roasting bag and seasoning blend
verbal identity
Definition | Meaning The verbal aspects of a brand identity, including its brand name, category name, brand line, brand copy, and brand voice. The verbal personality of a brand. Compare | See brand identity visual identity
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
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