Definition | Meaning:
- A brand’s unique verbal characteristics as expressed in the personality and style of its nomenclature and language.
Tag Archives: V
brand portfolio
Definition | Meaning:
- The roster of brands owned and/or managed by a particular entity.
visual identity
Definition | Meaning
- The visual components of a brand identity, including its brandmark, color palette, and imagery.
- The visual personality of a brand.
Compare | See
- brand identity
- verbal identity
verbal phrasal doublet
Definition | Meaning
- A brand name created by pairing two verbs.
Example | Illustration
- Playskool Rock ’n Ride rocking horse
- McCormick Bag ’n Season roasting bag and seasoning blend
verbal identity
Definition | Meaning
- The verbal components of a brand identity, including its brand messages, brand name, category descriptor, brand line, brand copy, and tone of voice.
- The verbal personality of a brand.
Compare | See
- brand identity
- visual identity