Tag Archives: P

positioning statement

Definition | Meaning A clearly penned statement of the positioning concept, laying out the essential features of a brand and its niche. Example | Illustration Etymology | Origin Compare | See

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polyonym

Definition | Meaning A name that consists of multiple words. Example | Illustration Etymology | Origin Compare | See

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poecilonym

Definition | Meaning A word with the same meaning as another. Example | Illustration Etymology | Origin Compare | See synonym

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paranym

Definition | Meaning A word whose meaning is changed to cover up. Example | Illustration Etymology | Origin Compare | See euphemism

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paedonymic

Definition | Meaning A name derived from one’s child. Example | Illustration Etymology | Origin Compare | See

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pojmanym

Definition | Meaning An uncapitalized word derived from a proper noun. Example | Illustration bikini china coke google xerox Etymology | Origin pojma < Jim and John Pojman, the two brothers who created the term in 1975 + onym < … Continue reading

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psycholinguistics

Definition | Meaning The study of the psychological factors involved in the perception of, and response to, language. Example | Illustration the memorability of brand names Etymology | Origin Compare | See linguistics

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pseudo-semantic development

Definition | Meaning The acquisition by a word of a new meaning under the influence of another word in the same associative field. Example | Illustration Etymology | Origin Compare | See associative field

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pseudonym

Definition | Meaning A false name adopted to protect a trade secret, and, not coincidentally, to arouse the interest of the target market. Example | Illustration Ginger was the pseudonym of the Segway human transporter Etymology | Origin Compare | … Continue reading

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proprietary name

Definition | Meaning Any name capable of being owned and trademarked, as opposed to a descriptive name. Example | Illustration Etymology | Origin Compare | See descriptive name

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