Definition | Meaning:
- A reason for being.
- A brand’s primary purpose.
- A product or service feature’s primary benefit.
Category Archives: Advertising Dictionary
CTA
Definition | Meaning
- A call to action.
- The immediate and specific consumer action sought by a promotion.
slogan
Definition | Meaning:
- A catch phrase typically developed in support of a short-term advertising campaign rather than a longer-term brand-building program.
Example | Illustration:
- ‘Must See TV’ was a slogan of NBC in the 1990s.
Compare | See:
- catch phrase
- strap line
- tag line
- brand line
slang
Definition | Meaning:
- The non-standard vocabulary of a given culture or sub-culture, typically consisting of coinages and figures of speech.