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- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
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Tag Archives: I
interactive branding
Definition | Meaning The method of developing websites and other interactive commodities, including strategy development, structural design and graphic design. Example | Illustration Etymology | Origin Compare | See
image
Definition | Meaning The thoughts of the features, tangible and intangible, that characterize a brand. Example | Illustration Etymology | Origin Compare | See
identity
Definition | Meaning The entirety of characteristics, tangible and intangible, that make an offer exclusive. The distinct characteristics (e.g., name, symbols and colors) by which an offer is identified. Example | Illustration Etymology | Origin Compare | See
isonym
Definition | Meaning A word with an identical form or derivation of another. Example | Illustration Etymology | Origin Compare | See
invented spelling
Definition | Meaning The use of non-standard spelling to achieve a desired effect or to otherwise distinguish a name. Example | Illustration Cingular is an intentionally altered spelling of the word ‘singular’.
inventive name
Definition | Meaning Any brand name which did not exist in the lexicon prior to its creation. Example | Illustration Kodak Oreo Etymology | Origin Compare | See fanciful name coined name
interrogatory sentence
Definition | Meaning Any brand name composed of a complete question. An interrogatory sentence is designed to engage the consumer by encouraging him or her to answer the question the name poses. Example | Illustration Where In The World Is … Continue reading
ingredient brand
Definition | Meaning Any brand, typically owned by another company, which is promoted as a key element of a host brand. Example | Illustration the “Intel Inside” campaign Etymology | Origin Compare | See host brand
initialism
Definition | Meaning Any name formed from first letter or letters of the words in a phrase (IRS, the Internal Revenue Service), the syllables or components of one word (TNT, trinitrotoluene), or a combination of words and syllables (ESP, extrasensory … Continue reading
imperative sentence
Definition | Meaning Any brand name which is a complete call to action, often marked with an exclamation point. Example | Illustration Microsoft Picture It! personal imaging software Etymology | Origin