Tag Archives: I

Definition | Meaning A word with an identical form or derivation of another. Example | Illustration Etymology | Origin Compare | See

Definition | Meaning The use of non-standard spelling to achieve a desired effect or to otherwise distinguish a name. Example | Illustration Cingular is an intentionally altered spelling of the word ‘singular’.

Definition | Meaning Any brand name which did not exist in the lexicon prior to its creation. Example | Illustration Kodak Oreo Etymology | Origin Compare | See fanciful name coined name

Definition | Meaning Any brand name composed of a complete question. An interrogatory sentence is designed to engage the consumer by encouraging him or her to answer the question the name poses. Example | Illustration Where In The World Is … Continue reading →

Definition | Meaning Any brand, typically owned by another company, which is promoted as a key element of a host brand. Example | Illustration the “Intel Inside” campaign Etymology | Origin Compare | See host brand

Definition | Meaning Any name formed from first letter or letters of the words in a phrase (IRS, the Internal Revenue Service), the syllables or components of one word (TNT, trinitrotoluene), or a combination of words and syllables (ESP, extrasensory … Continue reading →

Definition | Meaning Any brand name which is a complete call to action, often marked with an exclamation point. Example | Illustration Microsoft Picture It! personal imaging software Etymology | Origin