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- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
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Tag Archives: H
hyponym
Definition | Meaning A term that is part of a larger class. Example | Illustration Etymology | Origin Compare | See
hypernym
Definition | Meaning Example | Illustration A word that embodies a class of words. Etymology | Origin Compare | See
host brand
Definition | Meaning A brand which promotes as one of its key elements an ingredient brand. Compare | See ingredient brand.
homonym
Definition | Meaning Any of two or more companies, products, services, etc. sharing the same brand name. Example | Illustration Etymology | Origin
holonym
Definition | Meaning Any word which encompasses the entire category. Example | Illustration ‘body’ is a holonym of ‘head’, ‘hand’, etc. Etymology | Origin Greek holo ‘whole’ + onuma ‘name’
hieronym
Definition | Meaning Any brand name derived from mythology or religion. Example | Illustration Saint Brendan’s Superior irish cream liqueur, named after the Irish saint Zeus salad dressing, named after the Greek god Etymology | Origin Greek hieros ‘holy’ + … Continue reading
heteronym
Definition | Meaning Any word identical to another in its written form, but different in sound and meaning. Example | Illustration the present tense of the verb ‘to read’ (i.e. “Let’s read this story together”.) and the past participle of … Continue reading
haplology
Definition | Meaning A sporadic sound change characterized by the omission in speech of one of several consecutive identical sounds or syllables. Example | Illustration instead of pronouncing three individual ‘w’s to describe the ‘www’ of a URL address, people … Continue reading