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- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
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Tag Archives: A
ananym
Definition | Meaning A name derived from another name written backwards. Example | Illustration Etymology | Origin
allonym
Definition | Meaning An alias used by an author. Example | Illustration Etymology | Origin
anthronym
Definition | Meaning A brand name derived from a personal name. Example | Illustration Example Example
attributive noun
Definition | Meaning A noun which directly precedes the noun it modifies, without the necessity of a linking verb. Example | Illustration London Fog brand apparel
associative field
Definition | Meaning Any set of names connected in form, meaning, or both. Example | Illustration Etymology | Origin Compare | See clutter semantic field
archaism
Definition | Meaning Any brand name which, by the simple passage of time, is antiquated in style or meaning. Example | Illustration Clabber Girl baking powder Etymology | Origin Compare | See archaicism anachronism
archaicism
Definition | Meaning Any brand name which, by the simple passage of time, is antiquated in style or meaning. Example | Illustration Clabber Girl baking powder Etymology | Origin Compare | See archaism anachronism
arbitrary name
Definition | Meaning Any brand name which bears no direct relationship to the company, product, service, or attribute it describes. Example | Illustration Apple Etymology | Origin
aptronym
Definition | Meaning Any brand name particularly well-suited to to its category. Example | Illustration Silk (soy milk) Etymology | Origin Compare | See
appellation
Definition | Meaning An alternative name or descriptive epithet. Example | Illustration The Uncola is an appellation of 7-Up brand soft drink. Compare | See nickname