Definition | Meaning
- The overall sensory impression created by a brand.
Example | Illustration
- Apple is known for the distinctive ‘look and feel’ of its products
Etymology | Origin
Tag Archives: L
linguistics
Definition | Meaning
- The science of language, especially the nature and structure of human speech.
Example | Illustration
Etymology | Origin
lingua franca
Definition | Meaning
- Any language used as a medium of communication between peoples of diverse speech.
Example | Illustration
- English is now the lingua franca of Asia, although many varieties of English are spoken there, including Australian English, Hong Kong English, Japanese English, Singaporean English, etc.
Etymology | Origin
line extension
Definition | Meaning
- Any variation of an existing product or service which shares its parent brand’s key characteristics but which is distinguished by a new benefit (flavor, size, etc.).
Compare | See
- parent brand
- sub brand
lexicon
Definition | Meaning
- The inventory of words in a given language, dialect, or idiom.
Example | Illustration
- the English lexicon can be found in an complete dictionary.
- this dictionary is an effort to record the lexicon of branding and naming
Etymology | Origin