Tag Archives: S

Definition | Meaning The tendency for things of great interest to a community to attract a large number of colorful synonyms. Example | Illustration Etymology | Origin

Definition | Meaning Any word having the same or similar meaning as another. Example | Illustration Etymology | Origin

Definition | Meaning Any brand name which uses one example of its category to stand for the whole. Example | Illustration Staples Red Lobster Etymology | Origin Compare | See metonym

Definition | Meaning Any distinctive, typically non-typographic element of the brand identity which calls to mind the brand as a whole. Example | Illustration Nike swoosh Coca-Cola Bottle Etymology | Origin Compare | See brand identity

Definition | Meaning Any brand name which suggests or refers to the good or service in question, but which does not actually describe it. Example | Illustration Etymology | Origin Compare | See descriptive name allusive name metaphoric mame

Definition | Meaning The semantic qualities a given sound or combination of sounds suggests in and of itself. Example | Illustration the high vowel /i/, as in the word ‘pea’, sounds ‘small’ in its connotations the low vowel /a/, as … Continue reading →

Definition | Meaning The permissible combinations of the phonemes in a given language. Example | Illustration ‘sl-’ (as in the Slurpee slushy soft drink) fits the English sound pattern and is not difficult for an English-speaker to pronunce ‘sb-’ (as … Continue reading →

Definition | Meaning The study of the sociological factors involved in the use of language, including differences in gender, race, class, etc. Example | Illustration Etymology | Origin Compare | See linguistics

Definition | Meaning Any element of a compound name which does not normally occur outside of that compound. Example | Illustration Ocean Spray Cran•Apple Ocean Spray Cran•Cherry Ocean Spray Cran•Grape Ocean Spray Cran•Mango Ocean Spray Cran•Raspberry Ocean Spray Cran•Strawberry Ocean … Continue reading →