Tag Archives: D

Definition | Meaning A name consisting of two terms. Example | Illustration Etymology | Origin Compare | See

Definition | Meaning A pair of words which share a common origin, but which have distinct shades of meaning. Example | Illustation The English words vibrate and vibrant are both derived from the Latin word vibrare ‘to vibrate, to shake’, … Continue reading →

Definition | Meaning Any harsh or disagreeable combination of sounds, the perception of which will vary from language to language. Example | Illustration in English, Schlitz beer is an example of dissonance Etymology | Origin

Definition | Meaning The likelihood that a given brand name will stand out in the course of normal speech. Example | Illustration the discourse audibility of the name Yahoo! is extremely high Etymology | Origin Compare | See textual visibility

Definition | Meaning Any brand name created by adding a suffix denoting smallness, youthfulness, familiarity, or affection. Example | Illustration in English, diminutives are usually formed with the suffixes ‘-y’, ‘-ies’, or ‘-kin’ Huggies diapers Wheaties breakfast cereal Etymology | … Continue reading →

Definition | Meaning A word which literally describes the product or service being identified, often functioning as a category name and generally paired with a fanciful, arbitrary, or suggestive name to form a complete brand name. Example | Illustration Kleenex … Continue reading →

Definition | Meaning A word’s intrinsic, literal senses, excluding its overtones and shades of meaning. Example | Illustration Etymology | Origin Compare | See connotation