Tag Archives: N

Definition | Meaning A name composed of a number or numbers. Example | Illustration Pepsi One Coke Zero

Definition | Meaning Any word which denotes a person or thing, an act, or a quality, in contrast to a relational word, which merely expresses a grammatical relationship between notional words. Example | Illustration brand names are typically based upon … Continue reading →

Definition | Meaning A system of names serving to identify and unite the individual offerings of a company, product line, or service line. a more general term for all of the names associated with a company, product, or service, including, … Continue reading →

Definition | Meaning A naming and verbal branding specialist. Example | Illustration Etymology | Origin Latin nomenclator ‘name-caller’, a slave whose duty was to announce the names of the people his master met Compare | See nomenclature

Definition | Meaning Any word free of any significant taboo in the languages under consideration, meaning that it may be employed without reservation in the creation of a brand name. Example | Illustration Etymology | Origin Hawaiian noa ‘free’ Compare … Continue reading →

Definition | Meaning The familiar form of a brand name. Example | Illustration Bud for Budweiser T-bird for Thunderbird Sunny D for Sunny Delight Etymology | Origin

Definition | Meaning The meaningful connection between the members of a semantic field. Example | Illustration the meaningful connection between the words ‘kitten’, ‘cat’, and ‘feline’ Etymology | Origin

Definition | Meaning An abbreviation consisting of the first letters of a phrase, often used in e-mail and instant messaging. Example | Illustration IMO for ‘in my opinion’ Etymology | Origin

Definition | Meaning The art, science, and craft of coining new brand names. Example | Illustration Etymology | Origin

Definition | Meaning Any newly and deliberately coined word or name. Example | Illustration Etymology | Origin Compare | See coined name