Definition | Meaning:
- A brand’s unique verbal characteristics as expressed in the personality and style of its nomenclature and language.
Tag Archives: B
brand portfolio
Definition | Meaning:
- The roster of brands owned and/or managed by a particular entity.
brand revitalization
Definition | Meaning:
- The process of re-energizing a moribund brand.
brand positioning
Definition | Meaning
- The distinct niche that a brand occupies in a competitive environment.
brand culture
Definition | Meaning:
- The unique culture created by a brand’s founders, employees, partners, customers, and neighboring brands.
brand harmonization
Definition | Meaning:
- The process of synchronizing the different elements of a brand.
brand extension
Definition | Meaning
- A variation of an existing brand, typically offering a somewhat different benefit or targeting a somewhat different audience.
brand essence
Definition | Meaning:
- The core appeal of a brand.
Example | Illustration:
- The brand essence of Volvo is safety.
branded environment
Definition | Meaning:
- The space in which a brand is featured.
brand
Definition | Meaning:
- A commercial expression of culture.