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- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
- Evocative Copywriting Agency: Headline, Name, and Tagline Consultants and Copy Writers
- Evocative Places Branding Agency: Community, Destination, Place, and Tourism Brand Consultants
- Extra Meaning Public Relations Agency: Brand Communications and Product Placement Consultants
- Fresh Meaning Brand Naming Agency: Brand Naming Consultants
- Joy Salvador
- Otter Research Agency: Brand, Consumer, Culture, and Market Research Consultants
- Resounding Success Naming Company: Company and Product Naming Consultants
- Rich In Meaning Book, Game, Movie, Music, Show, Television, and Themed Entertainment Consultants
- Rich With Meaning Branding Agency: Lifestyle and Luxury Brand Consultancy
- Savaiki South Seas Lifestyle Company
- Savory Characters Branding Agency: Food, Beverage, and Restaurant Brand Consultants
- Scarcliff Salvador Branding and Naming Agency
- The Cultural Branding Blog
- The Names Name Consultants Love Blog
- The Pop Language Blog
- The Words Writers Love Blog
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Author Archives: Brent
pojmanym
Definition | Meaning An uncapitalized word derived from a proper noun. Example | Illustration bikini china coke google xerox Etymology | Origin pojma < Jim and John Pojman, the two brothers who created the term in 1975 + onym < … Continue reading
onomasticon
Definition | Meaning A book, collection, dictionary, glossary, or lexicon of names. Example | Illustration Etymology | Origin Ancient Greek onomastikon, the neuter form of onomastikos ‘belonging to names’ < onomazo ‘I name’ < onoma ‘name’ Specifically, the Onomasticon, a … Continue reading
anthronym
Definition | Meaning A brand name derived from a personal name. Example | Illustration Example Example
wordmark
Definition | Meaning The stylized typographic treatment of a brand name. Compare | See brandmark logo mark
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
Tagged W
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visual identity
Definition | Meaning The visual aspects of a brand identity, including its brandmark, color palette, and imagery. The visual personality of a brand. Compare | See brand identity verbal identity
verbal phrasal doublet
Definition | Meaning A brand name created by pairing two verbs. Example | Illustration Playskool Rock ’n Ride rocking horse McCormick Bag ’n Season roasting bag and seasoning blend
verbal identity
Definition | Meaning The verbal aspects of a brand identity, including its brand name, category name, brand line, brand copy, and brand voice. The verbal personality of a brand. Compare | See brand identity visual identity
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
Tagged V
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typography
Definition | Meaning A brand identity’s characteristic style of type. Example | Illustration the classic Coca-Cola wordmark
Posted in Branding Dictionary, Branding Glossary, Branding Lexicon, Naming Dictionary, Naming Glossary, Naming Lexicon
Tagged T
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troponym
Definition | Meaning A verb which more precisely indicates the manner of doing something. Examples | Illustrations ‘to stroll’ is a troponym of ‘to walk’ ‘to whisper’ is a troponym of ‘to talk’
toponym
Definition | Meaning A brand name derived from a place name or other geographic feature. Examples | Illustrations Kyocera (named after the city of Kyoto, Japan) Champagne (named after the province of Champagne, France) GMC Denali (named after Mount Denali, … Continue reading
