dionym

Definition | Meaning

  1. A name consisting of two terms.

Example | Illustration

Etymology | Origin

Compare | See

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cohyponym

Definition | Meaning

  1. A word that is a hyponym of another word.

Example | Illustration

Etymology | Origin

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ananym

Definition | Meaning

  1. A name derived from another name written backwards.

Example | Illustration

Etymology | Origin

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allonym

Definition | Meaning

  1. An alias used by an author.

Example | Illustration

Etymology | Origin

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pojmanym

Definition | Meaning

  1. An uncapitalized word derived from a proper noun.

Example | Illustration

  • bikini
  • china
  • coke
  • google
  • xerox

Etymology | Origin

  • pojma < Jim and John Pojman, the two brothers who created the term in 1975 + onym < Greek onuma ‘name’
  • the term pojmanym is itself a pojmanym
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onomasticon

Definition | Meaning

  1. A book, collection, dictionary, glossary, or lexicon of names.

Example | Illustration

Etymology | Origin

  • Ancient Greek onomastikon, the neuter form of onomastikos ‘belonging to names’ < onomazo ‘I name’ < onoma ‘name’
  • Specifically, the Onomasticon, a famous thesaurus of Greek synonyms created by the Greek grammarian Ioulios Poludeukes | Julius Pollux circa 180 A.D.
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anthronym

Definition | Meaning

  1. A brand name derived from a personal name.

Example | Illustration

  • Example
  • Example
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wordmark

Definition | Meaning

  1. The stylized typographic treatment of a brand name.

Compare | See

  • brandmark
  • logo
  • mark
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visual identity

Definition | Meaning

  1. The visual aspects of a brand identity, including its brandmark, color palette, and imagery.
  2. The visual personality of a brand.

Compare | See

  • brand identity
  • verbal identity
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verbal phrasal doublet

Definition | Meaning

  1. A brand name created by pairing two verbs.

Example | Illustration

  • Playskool Rock ’n Ride rocking horse
  • McCormick Bag ’n Season roasting bag and seasoning blend
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