Definition | Meaning:
- A brand associated with a product or family of products.
Example | Illustration:
- The iPhone is a product brand.
Tag Archives: B
brand landscape
Definition | Meaning
- The competitive brand landscape within a category or across related categories.
Example | Illustration
Etymology | Origin
- coined from brand + landscape
brand strategy
Definition | Meaning
- A systematic, comprehensive plan for the development of a brand.
Example | Illustration
Etymology | Origin
brand promise
Definition | Meaning
- The distinctive benefit associated with a brand by its customers.
Example | Illustration
Etymology | Origin
brand personality
Definition | Meaning
- The human traits associated with a brand by its customers.
Example | Illustration
Etymology | Origin
brand nomenclature
Definition | Meaning
- The entire set of names associated with a given brand, including the names of any associated descriptors, features, benefits, etc., as well as the complete brand name itself.
Example | Illustration
Etymology | Origin
brand name dominance
Definition | Meaning
- Any situation where a single brand name dominates its category.
Example | Illustration
- in the United States, the Jell-O brand name dominates the gelatin dessert category
Etymology | Origin
brand image
Definition | Meaning
- The complete set of feelings and beliefs a customer has about a given brand.
Example | Illustration
Etymology | Origin
brand identity
Definition | Meaning
- The totality of the elements which identify a brand, including its name, tagline, color scheme, logo, symbols, unique look-and-feel, etc.
Example | Illustration
Etymology | Origin
Compare | See
- brand expression
brand expression
Definition | Meaning
- The outward expression of a brand identity.
Example | Illustration
Etymology | Origin
Compare | See
- brand identity