Definition | Meaning
- The likelihood that a given brand name will be readily visualized by its intended audience.
Example | Illustration
- the name of the computer company Apple lends itself to easy iconicity
Etymology | Origin
Tag Archives: I
iatronym
Definition | Meaning
- Any medical, healthcare, or pharmaceutical name.
Example | Illustration
Etymology | Origin
- Greek iatros ‘physician’ + onuma ‘name’