cachet

Definition | Meaning

  1. The particular qualities of one culture’s language ascribed to it by the speakers of another.

Example | Illustration

  • A French name in English often conveys a sense of sensuality and/or sophistication. Would the Clinique cosmetic line be so popular if it were called ‘Clinic’ instead?

Etymology | Origin

  • French ‘a mark of distinction, individuality, or authenticity’ < Old French cacher ‘to press, as with a signet ring’