Tag Archives: P

Definition | Meaning Any brand associated with a product or family of products. Example | Illustration Etymology | Origin

Definition | Meaning Any word or brand name created by the whimsical blending of two or more other words, as found in the works of Lewis Carroll. Example | Illustration Snapple, a portmanteau of the English words ‘snap’ and ‘apple’ … Continue reading →

Definition | Meaning The proliferation of words sharing a single, ancestral root. Example | Illustration the English words ‘aggregate’, ‘congregate’, ‘egregious’, ‘gregarious’, and ‘segregate’ are all derived from the Latin root greg- ‘to flock, to herd’ Etymology | Origin

Definition | Meaning The use of multiple names for the same company, product, or service. The use of several words to create one brand name. Example | Illustration Etymology | Origin Compare | See poecilonymy

Definition | Meaning The use of multiple names for the same company, product, or service. The use of several words to create one brand name. Example | Illustration Etymology | Origin Compare | See polyonomy

Definition | Meaning Any character or symbol used in place of a word. Example | Illustration the @ sign Etymology | Origin

Definition | Meaning A consonant cluster apparently associated with a particular semantic field, but with no distinguishable independent meaning. Example | Illustration ‘gl-’ ‘sn-’ ‘sl-’ Etymology | Origin

Definition | Meaning A meaningful sound, the smallest unit of speech which distinguishes one word from another in a given language. Example | Illustration in the pair of words ‘bat’ and ‘mat’, the distinguishing sounds /b/ and /m/ are both … Continue reading →

Definition | Meaning A figure of speech in which a company, product, or service is given human form. Example | Illustration Mr. Clean cleaning products Nintendo Game Boy game system Etymology | Origin Compare | See eponym

Definition | Meaning A semantic shift which results in a less favorable connotation. Example | Illustration Etymology | Origin