Definition | Meaning
- A semantic shift which results in a less favorable connotation.
Example | Illustration
Etymology | Origin
Tag Archives: P
patronym
Definition | Meaning
- Any brand name derived from an actual, fictional, or mythical paternal figure.
Example | Illustration
Etymology | Origin
patois
Definition | Meaning
- A regional dialect.
Example | Illustration
- the distinctive dialect of New Orleans
Etymology | Origin
pathetic fallacy
Definition | Meaning
- The attribution of a human emotion to a product or service.
Example | Illustration
- Cheerios cereal
Etymology | Origin
paronym
Definition | Meaning
- Any brand name derived from an understandable word in a foreign language.
Example | Illustration
- Trésor perfume, where ‘trésor’ is the French source of the English word ‘treasure’
Etymology | Origin
paronomasia
Definition | Meaning
- The use in naming of a play on words, including but not limited to punning.
Example | Illustration
- L’eggs pantyhose
Etymology | Origin
parent brand
Definition | Meaning
- Any brand which lends a portion of its identity and equity to one or more subsidiary brands, most often by sharing its name.
Example | Illustration
Etymology | Origin